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Healthcare Marketing: Social Media Moving from Experimental to Serious

  Social media is moving from experimental stage to serious commitment for most professional marketers. For many serious marketers, social media has thus far been mostly experimental.  They have...

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Hospital Marketing: The Future of our Brand is Determined by Random Contacts...

The brands that top the charts in customer experience are also winning the loyalty battle. Forrester Research recently released its list of top brands for customer service.  Surveying over 4600 U.S....

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Healthcare Marketing: Boomers Spending Big on Technology

Baby Boomers are into technology, spending more money on technology than any other age group. Technology and social media are ways to reach the younger generations.  Right?  Not so fast. Baby boomers...

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